It’s March 2019, and I have a new book-chapter out. Seems that my (2016) PhD on movie creativity is still bearing some fruit…?
The Holon/Parton Structure of the Meme, or The Unit of Culture
in
Advanced Methodologies and Technologies in Artificial Intelligence, Computer Simulation, and Human-Computer Interaction (Ed: M. Khosrow-Pour, D.B.A., IGI Global, 2019)
The citation for it (…if you like that kind of thing?) is:
Velikovsky, J. T. (2019). The Holon/Parton Structure of the Meme, or The Unit of Culture. In M. Khosrow-Pour, D.B.A. (Ed.), Advanced Methodologies and Technologies in Artificial Intelligence, Computer Simulation, and Human-Computer Interaction (pp. 795-811). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-7368-5.ch059
Abstract: This chapter uses systems theory and complexity theory to describe the holon/parton structure of the unit of culture, also known as the meme. The structure of the unit of culture viewed as the holon-parton is a conceptual, theoretical, practical, and scientific tool for identifying and analyzing units (as parts, and as wholes), potentially within all symbol systems in culture. The theoretical perspective adopted in this chapter is evolutionary systems theory. Memes are defined as units of culture, or ideas, processes, or products.
And, the chapter has some diagrams, something like this in it:
…In fact, this new (2019) chapter is, a reprint, of this (2017) chapter:
StoryAlity #144 – The structure of the meme, the unit of culture in: The Encyclopedia of Information Science & Technology, (Velikovsky 2017)

Encyclopedia of Information Science & Technology (4th Edn, 2017)
…Which, was a reworking of this (2016) chapter, from the Appendix of my (2016) PhD on movie/screenwriting creativity:
StoryAlity #132 – The holon/parton structure of the Meme, the unit of culture – and the narreme, or unit of story – book chapter (Velikovsky 2016)

Creative Technologies for Multidisciplinary Applications (2016)
…Anyways; always nice to have a new book-chapter out~!
And so – good to see that, the PhD has some memes (units of culture), that are still spreading in culture…
And actually, the (2016) chapter (my PhD Appendix) was also reprinted in another book, Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications, in 2018:
Velikovsky, J.T. 2018. “The Holon/Parton Theory of the Unit of Culture (or the Meme, and Narreme): In Science, Media, Entertainment, and the Arts.” In Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications, edited by IRMA (Information Resources Management Association, USA) , pp. 1590-1627. Hershey, PA: IGI Global.
Also – if you like this chapter on memes (side note: Movies are memes. Popular movies are viral memes) – you may also like, this article:
StoryAlity #141 – The StoryAlity-Theory `Robo-Raconteur’ artificial-writer
Thanks for reading~!
Comments always welcome.
PS – A new religion: Dataism! (see: 34 mins 29 secs, thru to 35 mins 35 secs)…
JT Velikovsky, PhD – High-RoI Story / Screenplay / Movie & Transmedia Researcher
& Human & Computer Creativity Researcher
& Evolutionary Systems Analyst
& Evolutionary Culturologist
& Dataist
& Evolutionary Creativity Guy
This post emerges from research in my 2016 doctoral thesis: “Communication, Creativity and Consilience in Cinema”. It is reproduced here for the benefit of fellow bio-cultural scholars, and screenwriting, filmmaking and creativity researchers.
For more, see also https://aftrs.academia.edu/JTVelikovsky
JT Velikovsky is a million-selling Transmedia writer-director-producer and game designer & writer. He has also been a professional Story Analyst for major movie studios, film funding organizations, and also for the national writer’s guild. He is also a judge for the writers guild and the director’s guild.
For more, see also the Transmedia-Writing weblog: http://on-writering.blogspot.com/
ORCID: https://orcid.org/0000-0001-6741-066X
REFERENCES
Velikovsky, J.T. (2019) “The Holon/Parton Structure of the Meme, or The Unit of Culture.” In Advanced Methodologies and Technologies in Artificial Intelligence, Computer Simulation, and Human-Computer Interaction, edited by D.B.A Mehdi Khosrow-Pour. Hershey, PA: IGI Global.
Velikovsky, J.T. (2018). “The Holon/Parton Theory of the Unit of Culture (or the Meme, and Narreme): In Science, Media, Entertainment, and the Arts.” In Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications (1st Edn), edited by IRMA, 1590-1627. Hershey, PA: IGI Global.
Velikovsky, J.T. (2017). “Chapter 405: The Holon/Parton Structure of the Meme, or, The Unit Of Culture.” In Encyclopedia of Information Science and Technology, Fourth Edition, edited by Mehdi Khosrow-Pour, 4666-4678. New York: IGI Global.
Velikovsky, J.T. (2016). “The Holon/Parton Theory of the Unit of Culture (or the Meme, and Narreme): In Science, Media, Entertainment and the Arts.” In Creative Technologies for Multidisciplinary Applications, edited by Andrew Connor and Stefan Marks, 208-246. New York: IGI Global.
Congratulations JT!
John
>
Thanks John! 🙂
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