Relevant / Recommended Texts:
The following books have all had a great influence on my thinking, about why some films/stories are more viral than others. (JT Velikovsky)
See also, this post on Consilience – a reading list.
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Csikszentmihalyi, M, 1996, Creativity: Flow and the Psychology of Discovery and Invention, 1st edn, HarperCollins, New York. http://www.amazon.com/Creativity-Flow-Psychology-Discovery-Invention/dp/0060928204
Bourdieu, P & Johnson, R (Ed) 1993, The Field of Cultural Production: Essays on Art and Literature, Columbia University Press, New York. http://www.amazon.com/Field-Cultural-Production-Pierre-Bourdieu/dp/0231082878
Burnard, P 2012, Musical Creativities in Practice, Oxford University Press, Oxford. http://ukcatalogue.oup.com/product/9780199583942.do#.UK8MJ4csmSo
Dawkins, R, 2006, The Selfish Gene, 30th anniversary edn, Oxford University Press, Oxford. http://www.amazon.com/Selfish-Gene-Anniversary-Introduction/dp/0199291152
Koestler, A, 1967, The Ghost In The Machine, Hutchinson, London.http://www.amazon.co.uk/Ghost-Machine-Picador-Arthur-Koestler/dp/0330244469/
McIntyre, P, 2012, Creativity and Cultural Production: Issues for Media Practice, Palgrave Macmillan, Basingstoke; New York. http://www.amazon.com/Creativity-Cultural-Production-Issues-Practice/dp/0230272282
Sawyer, RK, 2012, Explaining Creativity: The Science of Human Innovation, 2nd ed. edn, Oxford University Press, New York. http://www.amazon.com/Explaining-Creativity-Science-Human-Innovation/dp/0199737576
Kuhn, TS & Hacking, I, 2012, The Structure of Scientific Revolutions, 4th edn, University of Chicago Press, Chicago; London. http://www.amazon.com/Structure-Scientific-Revolutions-50th-Anniversary/dp/0226458121
Chalmers, AF, 2000, What Is This Thing Called Science?, 3rd ed. edn, Open University Press, Buckingham. http://www.amazon.co.uk/What-Thing-Called-Science-Third/dp/0335201091
Simonton, DK, 2011, Great Flicks: Scientific Studies of Cinematic Creativity and Aesthetics, Oxford University Press, New York; Oxford. http://www.amazon.com/Great-Flicks-Scientific-Creativity-Aesthetics/dp/0199752036
De Vany, AS, 2004, Hollywood Economics: How Extreme Uncertainty Shapes The Film Industry, Contemporary political economy series, Routledge, London ; New York. http://www.amazon.com/Hollywood-Economics-Uncertainty-Routledge-Contemporary/dp/0415312612
Vogel, HL, 2011, Entertainment Industry Economics: A Guide For Financial Analysis, 8th edn, Cambridge University Press, New York. http://www.cambridge.org/aus/catalogue/catalogue.asp?isbn=9781107003095&ss=cop
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High-RoI Story/Screenplay/Movie and Transmedia Researcher
The above is (mostly) an adapted excerpt, from my doctoral thesis: “Communication, Creativity and Consilience in Cinema”. It is presented here for the benefit of fellow screenwriting, filmmaking and creativity researchers. For more, see https://aftrs.academia.edu/JTVelikovsky
JT Velikovsky is also a produced feature film screenwriter and million-selling transmedia writer-director-producer. He has been a professional story analyst for major film studios, film funding organizations, and for the national writer’s guild. For more see: http://on-writering.blogspot.com/
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StoryAlity 