June/July 2017

My encyclopedia chapter, on The structure of the meme, the unit of culture published, in The Encyclopedia of Information Science and Technology, 4th Edition (Velikovsky 2017).

Holon-Parton Structure of the Meme, the unit of culture

Velikovsky, J. T. (2017). Chapter 405: The Holon/Parton Structure of the Meme, or, The Unit Of Culture. In M. Khosrow-Pour (Ed.), Encyclopedia of Information Science and Technology, Fourth Edition (pp. 4666-4678). New York: IGI Global.

The discovery of the structure of the meme (the unit of culture) in that encyclopedia chapter, emerged from my (2016) PhD thesis.

My longer chapter (on the same discovery), is in the book Creative Technologies for Multidisciplinary Applications (2016), and was an Appendix to the PhD thesis. (You can read that longer chapter, here.)

A Random Factoid: When Watson & Crick made the equivalent discovery in biology (in 1953), they won a Nobel Prize for it; so 40 years after The Selfish Gene (Dawkins 1976), it’s about time that we discovered the structure of the unit of culture. In 1999, in the Foreword to The Meme Machine (Blackmore 1999), the great Richard Dawkins also noted: `Memes have not yet found their Watson and Crick; they even lack their Mendel.’ (Dawkins in Blackmore 1999, p. xii – bold emphasis mine).

Anyway – the chapter is out now – see what you make of it..!

June 2017

The launch of The Robo-Raconteur artificial-writer computer-program!

RR 112 Title Page

The Robo-Raconteur, an artificial-writer computer-program (and Transmedia generator), that uses the StoryAlity Theory of extremely high (and extremely-low) RoI movies.

You can download it, here.

I’ll also be talking about (i.e., presenting on) the Robo-Raconteur at the ANZCA2017 Communications conference, in early July, on a Transmedia Panel. (Yay-team.)

(Last year’s ANZCA2016 was fun too. Fun-stuff is fun, it puts you in the flow state.)

May 2017

I was promoted to an Associate Editor role, on The International Journal of Art, Culture and Design Technologies (IJACDT). (Yay, Team!)

The Contents/Abstract of the latest issue (Volume 6, Issue 1, January – June 2017) is here.

Promotion to Assoc Editor, IJACDT 2017 JTV

Note: The International Journal of Art, Culture and Design Technologies (IJACDT) has an Open Access option, which allows individuals and institutions unrestricted access to its published content. Unlike traditional subscription-based publishing models, open access content is available without having to purchase or subscribe to the journal in which the content is published. All IGI Global manuscripts are accepted based on a double-blind peer review editorial process.

Click to download a free sample issue (i.e., Jan-Jun 2011 issue, a 16MB PDF) of the journal.

April 21st 2017

I graduated with my Ph.D. degree! (Yay-Team-!!!) 

JTV PhD grad photo 2017 - graded

Dr JT Velikovsky, Ph.D. (Communication & Media Arts), from The University of Newcastle, NSW Australia – graduated 21st April 2017

(It takes a global-village of academics, to raise a scholar, as they say… And, when I say “they”, I mean: I just made that proverb up, right now.)

Many thanks again, to my excellent supervisors, Dr Michael Meany and Dr Susan Kerrigan at University of Newcastle.


Official UoN VIP PhD Grad Photo JTV 2017 v2

University of Newcastle Chancellor Mr Paul Jeans, Dr JT Velikovsky PhD, and UoN Vice-Chancellor, Prof Caroline McMillen, 2017


My (2016) PhD dissertation (on: Movie Screenwriting creativity & success) is also free, online, here.

The Top 20 RoI Movies - StoryAlity Theory

Creativity heuristics (e.g. movie-creation guidelines) – derived from a comparative study of common elements in – and characteristics of: The Top 20- versus – the Bottom 20 – RoI Movies

The thesis title is:

Velikovsky, J. T. (2016). `Communication, Creativity and Consilience in Cinema: A comparative study of the top 20 Return-on-Investment (RoI) Movies and the Doxa of Screenwriting’. PhD Thesis, University of Newcastle, Newcastle, Australia. (Retrieved from http://hdl.handle.net/1959.13/1324018 )

A Side-Note: Our School is now: School of Creative Industries, Faculty of Education and Arts, University of Newcastle.

March 2017

I was appointed to the Editorial Review Board of The International Journal of Art, Culture and Design Technologies (IJACDT)

IJACDT Review Board

For more information, visit: IJACDT


The International Journal of Art, Culture and Design Technologies (IJACDT) links art, design, science, and culture with emerging technologies. IJACDT provides a forum for exchanging ideas and findings from researchers across the design, arts, and technology disciplines. This journal covers theoretical and practice experiences among industrial design fields, architecture, art, computer science, psychology, cognitive sciences, humanities, cultural heritage, and related fields. IJACDT presents different arguments within project culture from the historical, critical, philosophical, rhetorical, creative, pedagogic, and professional points of view.

Mission and Scope

The mission of the International Journal of Art, Culture and Design Technologies (IJACDT) is to promote an interdisciplinary research approach to understand cutting-edge theories and practices arising from the influence of technological innovation on creativity. IJACDT bridges the knowledge communication gap across humanities, scientific, and technical disciplines. IJACDT is at the epicenter of technological-scientific-artistic research and provides a common platform for information exchange between academia and industry, between scholarship and professionalism, between theory, criticism, and practice.

For more, visit: IJACDT online.

Jan 2017

I authored an encyclopedia-article in this 10-volume set (forthcoming in July 2017, see the online brochure).


`IGI Global is proud to announce the July 2017 release of the Encyclopedia of Information Science and Technology, Fourth Edition edited by the esteemed Dr. Mehdi Khosrow-Pour.

More than 1,300 international experts contributed 705 new, peer-reviewed articles to this commanding 10-volume set that covers over 80 timely and trending categories.’

The encyclopedia article is a condensed version of this article below:

`The Holon/Parton structure of the Meme, the unit of culture‘, (Velikovsky 2016) *

CTfMDA book cover2016

*(the original 2016 book-chapter is free to download, at this link)

(If it helps to explain: movies, novels, songs, jokes, and even scientific theories are all: memes, or units of culture. The above article explains how all memes are structured. Why it matters: If you need to track and/or measure memes, e.g. using Big Data [or, even small data] or if you perhaps aim to create a unit of culture, then, the structure [of the meme] is: useful / important to know).

Dec 2016

My PhD thesis was published, online:

The Top 20 RoI Movies - StoryAlity Theory

The Top 20 RoI Movies

Velikovsky, J. T. (2016). `Communication, Creativity and Consilience in Cinema: A comparative study of the top 20 Return-on-Investment (RoI) Movies and the Doxa of Screenwriting’. PhD Thesis, University of Newcastle, Australia. http://hdl.handle.net/1959.13/1324018



The Bottom-20 RoI Movies

Oct 2016

Won some awards!


Aug 2016

This book was published this month, I have 5 x chapters in it:

Pop Culture in Asia and Oceania (2016)

Pop Culture in Asia and Oceania (Eds: Murray and Nadeau 2016)

The 5 x chapters:

Popular Albums, Australia (pp. 41-5)

Popular Novels, Australia (pp. 108-11)

Popular Movies, Australia (pp. 175-8)

Popular Transmedia, Australia (pp. 254-7)

Popular Video Games, Australia and New Zealand (pp. 340-3)

For more detail on the book, see also:  https://storyality.wordpress.com/2016/10/20/storyality136-pop-culture-in-asia-and-oceania-2016/

March-Oct 2016

Been working on various feature films, and whatnot. All secret-squirrels stuff.

March 2016

I have a chapter in the new book: Creative Technologies for Multidisciplinary Applications (2016).

CTfMDA book cover2016

Velikovsky, J. T. (2016). `The Holon/Parton Theory of the Unit of Culture (or the Meme, and Narreme): In Science, Media, Entertainment and the Arts, in: A. Connor & S. Marks (Eds.), Creative Technologies for Multidisciplinary Applications. New York: IGI Global.

Chapter Abstract
A universal problem in the disciplines of communication, creativity, philosophy, biology, psychology, sociology, anthropology, archaeology, history, linguistics, information science, cultural studies, literature, media and other domains of knowledge in both the arts and sciences has been the definition of ‘culture’ (see Kroeber & Kluckhohn, 1952; Baldwin et al., 2006), including the specification of ‘the unit of culture’, and, mechanisms of culture. This chapter proposes a theory of the unit of culture, or, the ‘meme’ (Dawkins, 1976; Dennett, 1995; Blackmore, 1999), a unit which is also the narreme (Barthes, 1966), or ‘unit of story’, or ‘unit of narrative’.

The holon/parton theory of the unit of culture (Velikovsky, 2014) is a consilient (Wilson, 1998) synthesis of (Koestler, 1964, 1967, 1978) and Feynman (1975, 2005) and also the Evolutionary Systems Theory model of creativity (Csikszentmihalyi, 1988-2014; Simonton, 1984-2014). This theory of the unit of culture potentially has applications across all creative cultural domains and disciplines in the sciences, arts and communication media.

(Velikovsky in Marks & Connor 2016, p. 208)

February 2016

Cited in an article in Script Mag: `WHY SPEC SCRIPTS FAIL: Aristotle – Part 1′ By: Stewart Farquhar | February 18, 2016.

ScriptMag logo

See also, the post, cited: StoryAlity #26 – “3 Acts”? …Did Aristotle ever say that?

December 2015

I have some articles in “Miller’s Compendium of Timeless Tools for the Modern Writer” by Greg Miller (Author, Editor, 2015)

Millers Timeless Tools For the Modern Writer - cover

Amazing book, and not just because I’m in it. Nice work Greg.

(And, the illustrations are amazing too.)

Also December 2015

A chapter I wrote on Nia Vardalos (writer-star of, one-time top 20 RoI movie, My Big Fat Greek Wedding) appears in Women Screenwriters: An International Guide (2015).

WSIG cover

I also see the sequel is coming soon:

See also: StoryAlity #3B – Trailers of the Top 20 RoI Movies

December 2014

StoryAlity Post #100 – The Holon-Parton Structure of the Meme – the Unit of Culture (Velikovsky 2013) named a Best Meme of the Year.

Meme of the Year - 2013

December 2014 – published Why Some Things Are Popular (Velikovsky 2014)

Why Some Things Are Popular (Velikovsky 2014)

Why Some Things Are Popular (Velikovsky 2014)

December 2014 – Attended (and presented a paper, at) the IE2014 Conference.

JT on Games and Evolution

JT on Games and Evolution

November 2014 – Attended a great Masterclass with the evocritic, Distinguished Professor Brian Boyd.

Distinguished Professor Brian Boyd and JT (2014)

Distinguished Professor Brian Boyd and JT (2014)

[In here, I’ve been totally forgetting to update my News. (Probably I was just busy, or something.)]

October 2013 – A great post on `Film, Genre and RoI’ (or `Filmonomics’, by Colin Brown) here on Hope For FIlm:



September 2013 – a review of the StoryAlity Screenwriting Manual, at The Pen & Muse:

The Pen & Muse - Book Reviews

The Pen & Muse – Book Reviews

Review: http://thepenmuse.net/2013/09/13/Review-Storyality-Screenwriting-Manual/


June 2013 – The STORYALITY™ Theory presented at the 2013 Interventions and Intersections postgraduate conference.

JT Velikovsky (I & I conference, 2013)

JT Velikovsky (I & I conference, 2013)

I posted on the StoryAlity Theory 3 Minute Thesis, here.


May 2013 – The STORYALITY™ Screenwriting Manual is out now on Kindle – i.e.:

The STORYALITY™ Screenwriting Manual – or, PLOTTING PROFITABLE PICTURE$ – A Screenwriting Manual based on The Common Patterns and Practices in the Top 20 RoI (Return on Investment) Films of the Past 70 Years – by JT Velikovsky (2013).


For (much) more, see this post: StoryAlity #67 – The STORYALITY™ Screenwriting Manual: out now on Kindle


April 2013 – This Blog just passed 10,000 visits. Thanks everyone – for all the STORYALITY™ love-!

Also, people are now starting to thank me for doing all this research. – Nice.

And – people in the US, UK (and international) Film Industries are now using STORYALITY™ Theory in creating their Screenplays and Films. Inevitable I guess. (STORYALITY™ is destiny, after all.)

Don't stop visiting the StoryAlity site! I Nietzsche now, more than ever.

Don’t stop visiting the StoryAlity weblog! …I Nietzsche now, more than ever


March 2013 – Karel Segers and the guys at The Story Dept discovered the StoryAlity Blog, and very kindly invited me to write a series of Guest Posts for them – so they’re publishing 12 x posts, one a month all year.


Here are the first 3 StoryAlity Guest Posts:




(As it happens, Karel and I are also both Assessors for the national Writer’s Guild: http://www.awg.com.au/index.php?option=com_content&view=article&id=203&Itemid=312)


February 2013 – I presented a paper on Transmedia in the Top 20 RoI Films, at the TM1 Transmedia Conference in Sydney.

Some of the awesome peeps of the TM1 Transmedia Conference – L to R: Adam L Brackin (UTD), Dan Binns (UWS), Nat Krikowa (UTS), Clare Southerton (ANU), and JT Velikovsky (UWS) Image courtesy of the IDNet Transmedia: Storytelling and Beyond FaceBook page

I blogged about it here.


So I attended the 2012 National Young Writer’s Festival and presented some of my doctoral research findings in a presentation called “Indie Screenwriting Analysis”:

JT Velikovsky at the NYWF 2012

For official NYWF press coverage of this event, see:


I also presented on another panel, with Christian Lander:

Best Idea Wins: On Pitching – with Joe Velikovsky and Christian Lander

Also at NYWF 2012, DCA candidate and million-selling transmedia writer JT Velikovsky (http://on-writering.blogspot.com.au/) and Christian Lander (author of the satirical book and 90m+ hits Blog, `Stuff White People Like’ http://stuffwhitepeoplelike.com/) presented a Pitching seminar: “Best Idea Wins”.

JT Velikovsky (left) and Christian Lander (right) during “Best Idea Wins” Pitching seminar at the 2012 National Young Writers Festival

For official NYWF press coverage of this event,see: http://pressroom12.youngwritersfestival.org/reviews/best-idea-wins-saturday-29-september/


That is all.

(For now, anyways.)

Right before your very eyes

The Attack of the 50-Foot Creativity Guy


Dr JT Velikovsky PhD

High-RoI Story/Screenplay/Movie and Transmedia Researcher

The above is (mostly) an adapted excerpt, from my doctoral thesis: “Communication, Creativity and Consilience in Cinema”. It is presented here for the benefit of fellow screenwriting, filmmaking and creativity researchers. For more, see https://aftrs.academia.edu/JTVelikovsky

JT Velikovsky is also a produced feature film screenwriter and million-selling transmedia writer-director-producer. He has been a professional story analyst for major film studios, film funding organizations, and for the national writer’s guild. For more see: http://on-writering.blogspot.com/


3 thoughts on “News

  1. The press coverage of this event was really interesting. Wish I could have heard you speaking. Have no doubt that would have been entertaining and enlightening.

  2. Pingback: StoryAlity #135 – PhD Dissertation Addendum | StoryAlity

  3. Pingback: StoryAlity#132 – The holon/parton structure of the Meme, the unit of culture | StoryAlity

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